Published Feb 22, 2022

The LVMH 2022 Prize unveils its 20 semi-finalists


The LVMH Prize is getting into the swing of things. Launched in 2014 by the luxury colossus, the competition for young fashion designers received 1,900 entries from around the world. For its ninth edition, it selected 20 semi-finalist brands from 13 countries, welcoming for the very first time a designer from Sri Lanka, Amesh Wijesekera, head of the unisex brand Amesh.





The 20 semi-finalist brands for the competition - LVMH Prize


Europe comes out on top with ten young houses. Starting with the two French Bluemarble of Anthony Alvarez and Weinsanto of Victor Brunstein Weinsanto, followed by the two Spanish Paula Canova del Vas and Palomo Spain of Alejandro Gòmez Palomo, which is selected for the second time in the prestigious competition -He was a semi-finalist in the 2017 edition. Also selected were the British labels Maximilian of Maximilian Davis, S.S. Daley of Steven Stokey Daley, KNWLS of the Englishwoman Charlotte Knowle and the Canadian Alexandre Arsenault, the Irish Róisín Pierce, Belgian Meryll Rogge and Italian Niccolò Pasqualetti.


Even if many of the selected names from Asia are known in the United Kingdom or the United States, where they studied or are based, Asia also has the lion's share of talent. Alongside Sri Lankan Amesh


Wijesekera, the list of semi-finalists includes two Chinese, Chenpeng de Peng Chen, leader of the new generation of made in China and the designer Yueqi Qi, spotted by Gucci who invited her to its GucciFest, the South Korean Ashlynn Park based in New York with her label Ashlyn and her compatriot Goom Heo at the head of Goomheo, as well as the Japanese Ryunosuke Okazaki with the brand RyunosukeOkazaki.


Finally, three houses are from the United States: Airei by Drew Curry, Erl by Eli Russell Linnetz and Winnie New York by Idris Balogun, while Africa is represented by Tokyo James of Iniye Tokyo James, which defiles in Milan next week. At the end, a selection, which "expresses a great diversity of cultures and talents", offering both collections for women, men and unisex.


"The twenty semi-finalists are driven by an optimistic and innovative vision. They all place eco-responsibility at the heart of their creative approach: use of recycled materials, work around upcycling ... They are also very committed to integrating a more virtuous production system and some honor craft and local know-how. The fluidity of women's and men's wardrobes is another constant of this edition", underlines Delphine Arnault, who is at the initiative of this prize that she supervises.


Like last year, the public will be able to vote on the website, in the semi-finals, for the candidate of their choice, while a committee of nearly 70 experts recognized in the world of fashion, including this year Camille Charriere, Eva Chen, Ben Cobb, Pierre A. M'Pelé, Mel Ottenberg, Julia Sarr-Jamois, Cindy Sherman and Eugénie Trochu, will have the delicate mission of selecting the finalists, who will present their creations in Paris from March 4 to 5.


Only eight will be selected for the final. Their names will be revealed in March during the upcoming Paris Fashion Week. The LVMH 2022 Prize will be awarded this summer. The winner will receive 300,000 euros and the winner of the Karl Lagerfeld Special Prize will receive 150,000 euros. In both cases, the winners will benefit from a one-year mentorship by the luxury group's teams. As usual, LVMH will also reward three young graduates fresh out of fashion school. Applications are open until March 15, 2022.



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