Authencity Check
Windup Closet takes an end-to-end approach to authentication.

We review all listings before they go live. By combining human and automated moderation, we make sure everything you buy is legal.

Digital Authentication

Human moderators are the driving force behind our digital authentication strategy. We review all risky listings before they hit the feed.

Items reviewed by our expert moderators and determined to be authentic.

Digital authentication helps both buyers and sellers

For buyers, digital authentication provides assurance that the item you’re buying is legit. Our data shows our digital authentication is comparable to physical authentication and saves you money in fees, not to mention time and environmental peace of mind. No item needs to be shipped twice.

For sellers, we did the math - listings that have been digitally authenticated are a lot more likely to sell, and they sell faster. The extra work you put in to get your listing authenticated is going to be worth it 👍.

Who are the Windup Closet moderators?

Located around the world, our team of brand and market experts provide 24-hour moderation. Our team of over 50 moderators are passionate about the brands they authenticate. They are users of the platform, understand the luxury fashion landscape and know what new fraud trends to watch out for.

Digital moderators have the experience and skills to spot fakes. What do they look for when reviewing a listing?

Our moderators have the experience and skills to spot fakes. They examine:

Our listing process is set up for success

While all sellers are strongly encouraged to provide a full range of detailed photographs, high-risk items must have photos with authenticity indicators in order to be published. All high-risk items must undergo digital authentication before being published. To ensure that digital authentication goes smoothly, we have built content requirements into the posting process. These requirements vary by brand and category to ensure that our moderators have all the information they need to review articles accurately and quickly.

How is a high-risk item determined?

We use an extensive database of fraudulent items to continuously develop machine learning strategies that improve our risk scoring process - and we simultaneously monitor suspicious content and unusual platform activity. We also proactively monitor new releases and upcoming brands to make sure we have the right coverage of new trends (yes, that means we go to dark and obscure places on the internet so you don't have to).

The potential risk of an item is calculated based on various factors, including:

Listings deemed not authentic are permanently deleted

At Windup Closet, trust comes first. Members who abuse the best interest of our community are warned and then permanently frozen.

Community Lookout

Come across a listing with suspicious characteristics? Suspect an inauthentic item? Just click the “Report Listing” button on the listing page to notify our moderation team. We take every tip seriously, and review them within 12 hours.


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